Generate schema markup machines can actually understand.
Create clean JSON-LD so Google, rich results systems, and AI search engines can understand your pages, entities, offers, and relationships.
Start with the free generator, or upgrade when you want AI to draft schema from a URL.
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "AI-ready landing page",
"about": {
"@type": "Thing",
"name": "Structured data"
}
}Why SwiftSchema
Structured data that is useful beyond old rich-result tricks.
Ship schema markup that is accurate, visible on-page, and ready for current Google guidance.
AI-readable entity clarity
Connect organizations, people, products, articles, and pages with consistent JSON-LD that machines can trust.
See example →Google-guidance aligned
Prioritizes supported schema types and avoids deprecated FAQ-rich-result promises.
Troubleshoot validation →On-page parity
Encourages visible content, absolute URLs, matching breadcrumbs, and accurate canonicals.
Breadcrumb guide →Depth, not thin templates
50+ types with checklists, variants, and fixes for real schema implementation work.
Browse guides →From page facts to valid JSON-LD in four steps.
A calmer workflow for turning real page content into structured data you can validate and ship.
- 1
Pick a type
Choose the schema that matches your page: Organization, WebSite, Article, Product, LocalBusiness, and more.
- 2
Add page details
Use real labels, canonicals, images, and links from the page for on-page parity.
- 3
Copy and validate
Copy JSON or script, then validate with Google Rich Results Test or Schema.org validation.
- 4
Paste and ship
Add to your template or page, deploy, and you’re done.
Latest from Learn
Practical schema guides.
Validator tips and AI-search-ready JSON-LD examples.
FAQ Schema Deprecated for Google Rich Results: What to Use Instead
Google FAQ rich results are no longer a broad SEO growth lever. Learn when FAQPage still makes sense and which schema ty...
Read guide →Local Service SEO Playbook: Combine Content + Schema to Own 'Near Me' Searches
A complete framework for HVAC, plumbing, and home-service brands to align content, local signals, and SwiftSchema genera...
Read guide →Commerce Rich Results Stack: Product + Offer + Review Schema for Higher CTR
A tactical playbook for ecommerce teams that want bulletproof Product, Offer, Shipping, Return, and Review schema so SER...
Read guide →Not sure what your page needs?
Run the free AI Schema Readiness Checker first, or format your JSON-LD before pasting it into your site.