SwiftSchemaGenerate
AI-ready JSON-LD, no SEO hacks

Generate schema markup machines can actually understand.

Create clean JSON-LD so Google, rich results systems, and AI search engines can understand your pages, entities, offers, and relationships.

Open free generatorBrowse schema library

Start with the free generator, or pick from 122 public schema types.

Schema.org exampleValid JSON-LD
{  "@context": "https://schema.org",  "@type": "WebPage",  "name": "Generate schema markup",  "publisher": {    "@type": "Organization",    "name": "SwiftSchema"  }}
Free schema generator

Structured Data Schema Generator

Choose a schema type, fill in visible page facts, and copy validator-ready JSON-LD.

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Why SwiftSchema

From page facts to valid JSON-LD in four steps

A direct workflow for creating structured data you can verify and publish.

  1. 1

    Pick a type

    Choose the markup that best matches your page.

  2. 2

    Add page details

    Enter the visible facts Google and AI systems need to understand.

  3. 3

    Copy and validate

    Verify the generated JSON-LD before publishing.

  4. 4

    Paste and ship

    Add the JSON-LD to your site and deploy with confidence.

Practical schema guides

Step-by-step playbooks for real pages and real results.

Browse guides →

Free tools

Inspect, validate, and improve your structured data.

Check schema readiness →Format JSON-LD →

Schema directory and SEO coverage

Public schema types with field references and use cases.

Browse schema types →
Built for useful implementation

Structured data that stays accurate on the page

SwiftSchema favors visible facts, supported types, and relationships search systems can verify.

AI-readable entity clarity

Connect organizations, people, products, articles, and pages with consistent JSON-LD that machines can trust.

See example →

Google-guidance aligned

Prioritizes supported schema types and avoids deprecated FAQ-rich-result promises.

Troubleshoot validation →

On-page parity

Encourages visible content, absolute URLs, matching breadcrumbs, and accurate canonicals.

Breadcrumb guide →

Depth, not thin templates

122 public types with field references, variants, and fixes for real schema implementation work.

Browse guides →
Latest from Learn

Practical schema guides

Validator tips and AI-search-ready JSON-LD examples.

View all articles

Schema Change Checklist: JSON-LD Migration Steps Before Publishing

Use this schema change checklist before publishing JSON-LD updates. Compare old and new markup, verify required fields, and validate rich-result eligi...

Read guide

FAQ Schema Deprecated for Google Rich Results: What to Use Instead

Google FAQ rich results are no longer a broad SEO growth lever. Learn when FAQPage still makes sense and which schema types to use instead.

Read guide

Local Service SEO Playbook: Combine Content + Schema to Own 'Near Me' Searches

A complete framework for HVAC, plumbing, and home-service brands to align content, local signals, and SwiftSchema generators so emergency and service-...

Read guide
122 public schema types

Browse the complete schema index

Every supported generator remains available in server-rendered HTML. Open a type for field guidance, examples, and its generator.

Open descriptive directory

A–F

G–L

M–R

S–Z