Generate schema markup machines can actually understand.
Create clean JSON-LD so Google, rich results systems, and AI search engines can understand your pages, entities, offers, and relationships.
Start with the free generator, or pick from 121 public schema types.
{ "@context": "https://schema.org", "@type": "WebPage", "name": "Generate schema markup", "publisher": { "@type": "Organization", "name": "SwiftSchema" }}Structured Data Schema Generator
Choose a schema type, fill in visible page facts, and copy validator-ready JSON-LD.
Schema type
Pick the markup that matches this page
Switching types keeps the workflow on the matching `/schema/*` page.
Type to filter 121 supported schema types.
π Web Page Schema Generator
SwiftSchema's Web Page Schema Generator lets you fine-tune every aspect of your web pages for optimal search engine performance. Add structured metadata to provide context to your content, resulting in more relevant search listings. Make your web pages both visually appealing and SEO-effective with this versatile tool.
Schema workflow
Use only facts a visitor can verify on the page, then validate the JSON-LD before publishing.
From page facts to valid JSON-LD in four steps
A direct workflow for creating structured data you can verify and publish.
- 1
Pick a type
Choose the markup that best matches your page.
- 2
Add page details
Enter the visible facts Google and AI systems need to understand.
- 3
Copy and validate
Verify the generated JSON-LD before publishing.
- 4
Paste and ship
Add the JSON-LD to your site and deploy with confidence.
Schema markup examples
Complete JSON-LD examples for real page types: product, event, job, local business, and more.
Examples by page type βFree tools
Inspect, validate, and improve your structured data.
Schema directory and SEO coverage
Public schema types with field references and use cases.
Browse schema types βStructured data that stays accurate on the page
SwiftSchema favors visible facts, supported types, and relationships search systems can verify.
AI-readable entity clarity
Connect organizations, people, products, articles, and pages with consistent JSON-LD that machines can trust.
See example βGoogle-guidance aligned
Prioritizes supported schema types and avoids deprecated FAQ-rich-result promises.
Validate JSON-LD βOn-page parity
Encourages visible content, absolute URLs, matching breadcrumbs, and accurate canonicals.
Breadcrumb guide βDepth, not thin templates
121 public types with field references, variants, and fixes for real schema implementation work.
Browse guides βBrowse the complete schema index
Every supported generator remains available in server-rendered HTML. Open a type for field guidance, examples, and its generator.
AβF
- About Page
- Accounting Service
- Aggregate Rating
- Article
- Attorney
- Audio Object
- Automotive Business
- Beauty Salon
- Blog Post
- Book
- Breadcrumb
- Business Event
- Campground
- Carousel
- Certification
- Checkout Page
- Child Care
- Collection Page
- Contact Page
- Corporation
- Course
- Course Instance
- Creative Work
- Critic Review
- Data Feed
- Dataset
- Dentist
- Discussion Forum Posting
- Dry Cleaning or Laundry
- Education Event
- Educational Organization
- Electrician
- Employer Aggregate Rating
- Estimated Salary
- Event
- Event Series
- Fact Check
- Festival
- Financial Product
- Flight
- Food Establishment Reservation
- Frequently Asked Questions
GβL
MβR
- Math Solver
- Medical Clinic
- Medical Organization
- Medical Study
- Merchant Return Policy
- Mobile Application
- Monetary Grant
- Movie
- Moving Company
- Music Album
- Music Event
- Music Group
- Music Recording
- Music Release
- News Article
- News Media Organization
- NGO
- Occupation
- Offer
- Offer Shipping Details
- Organization
- Parcel Delivery
- Person
- Pharmacy
- Physician
- Place
- Plumber
- Podcast Episode
- Podcast Series
- Practice Problem
- Product
- Profile Page
- Q&A Page
- Real Estate Agent
- Recipe
- Restaurant
- Review
- Roofing Contractor
SβZ
- Screening Event
- Search Results Page
- Service
- Software App
- Software Source Code
- Speakable
- Special Announcement
- Sports Event
- Sports Organization
- Subscription and Paywall
- Tech Article
- Theater Event
- Tourist Trip
- Travel Agency
- TV Episode
- TV Series
- Vacation Rental
- Vehicle Listing
- Veterinary Care
- Video Object
- Web API
- Web Application
- Web Page
- Website