Generate schema markup machines can actually understand.
Create clean JSON-LD so Google, rich results systems, and AI search engines can understand your pages, entities, offers, and relationships.
Start with the free generator, or pick from 122 public schema types.
{ "@context": "https://schema.org", "@type": "WebPage", "name": "Generate schema markup", "publisher": { "@type": "Organization", "name": "SwiftSchema" }}Structured Data Schema Generator
Choose a schema type, fill in visible page facts, and copy validator-ready JSON-LD.
From page facts to valid JSON-LD in four steps
A direct workflow for creating structured data you can verify and publish.
- 1
Pick a type
Choose the markup that best matches your page.
- 2
Add page details
Enter the visible facts Google and AI systems need to understand.
- 3
Copy and validate
Verify the generated JSON-LD before publishing.
- 4
Paste and ship
Add the JSON-LD to your site and deploy with confidence.
Schema markup examples
Complete JSON-LD examples for real page types: product, event, job, local business, and more.
Examples by page type →Free tools
Inspect, validate, and improve your structured data.
Schema directory and SEO coverage
Public schema types with field references and use cases.
Browse schema types →Structured data that stays accurate on the page
SwiftSchema favors visible facts, supported types, and relationships search systems can verify.
AI-readable entity clarity
Connect organizations, people, products, articles, and pages with consistent JSON-LD that machines can trust.
See example →Google-guidance aligned
Prioritizes supported schema types and avoids deprecated FAQ-rich-result promises.
Validate JSON-LD →On-page parity
Encourages visible content, absolute URLs, matching breadcrumbs, and accurate canonicals.
Breadcrumb guide →Depth, not thin templates
122 public types with field references, variants, and fixes for real schema implementation work.
Browse guides →Browse the complete schema index
Every supported generator remains available in server-rendered HTML. Open a type for field guidance, examples, and its generator.
A–F
- About Page
- Accounting Service
- Aggregate Rating
- Article
- Attorney
- Audio Object
- Automotive Business
- Beauty Salon
- Blog Post
- Book
- Breadcrumb
- Business Event
- Campground
- Carousel
- Certification
- Checkout Page
- Child Care
- Collection Page
- Contact Page
- Corporation
- Course
- Course Instance
- Creative Work
- Critic Review
- Data Feed
- Dataset
- Dentist
- Discussion Forum Posting
- Dry Cleaning or Laundry
- Education Event
- Educational Organization
- Electrician
- Employer Aggregate Rating
- Estimated Salary
- Event
- Event Series
- Fact Check
- Festival
- Financial Product
- Flight
- Food Establishment Reservation
- Frequently Asked Questions
G–L
M–R
- Math Solver
- Medical Clinic
- Medical Organization
- Medical Study
- Merchant Return Policy
- Mobile Application
- Movie
- Moving Company
- Music Album
- Music Event
- Music Group
- Music Recording
- Music Release
- Music School
- News Article
- News Media Organization
- NGO
- Occupation
- Offer
- Offer Shipping Details
- Organization
- Parcel Delivery
- Person
- Pharmacy
- Physician
- Place
- Plumber
- Podcast Episode
- Podcast Series
- Practice Problem
- Product
- Profile Page
- Q&A Page
- Real Estate Agent
- Recipe
- Restaurant
- Review
- Roofing Contractor
S–Z
- Scholarship
- Screening Event
- Search Results Page
- Service
- Software App
- Software Source Code
- Speakable
- Special Announcement
- Sports Event
- Sports Organization
- Subscription and Paywall
- Tech Article
- Theater Event
- Tourist Trip
- Travel Agency
- TV Episode
- TV Series
- Vacation Rental
- Vehicle Listing
- Veterinary Care
- Video Object
- Web API
- Web Application
- Web Page
- Website